Showing:(1 - 10) of 8 Posts.
Blogger Engagement

How influencers are still adding value to your marketing strategy

There is no shortage of people queuing up to share a negative opinion on influencer marketing. But as this process progresses through its formative years, the way we approach it should not be any different to any other marketing strategy.

Apr 17th 2020

by Stickyeyes

Blogger Engagement

Making the case for influencer marketing

They say you either love it or hate it, but we can’t allow a few bad examples to ruin the business case for influencer marketing.

May 23rd 2019

by Michael Hewitt

Blogger Engagement

10 Reasons why bloggers won’t come to your event

Blogger-specific events are increasing in popularity, but that popularity makes it harder to attract those key influencers to your event above all others. Here are our top mistakes to avoid if you want to make your invitation the one that influencers just can’t refuse.

Mar 19th 2015

by Stickyeyes

Blogger Engagement

How to avoid a rap from the ASA for your social media campaign

Oreo has been rapped by the Advertising Standards Authority for an ad campaign that involved a number of prominent bloggers. It has put the issue of native advertising back under the spotlight.

Dec 1st 2014

by Michael Hewitt

Blogger Engagement

The Five Deadly Sins of Influencer Engagement

Building positive relationships with online influencers is one of the biggest challenges in social media, and trying getting your message in front of millions of engaged, passionate audiences is full of pitfalls. Martin Carter shares his five deadly sins of influencer engagement.

Nov 13th 2013

by Martin Carter

Blogger Engagement

Stickyeyes to present blogger engagement masterclasses

Our Creative Communications team will be sharing some award-winning insight into the world of influencer engagement this week at the Masterclassing Social Retail and Travel events.

Oct 7th 2013

by Michael Hewitt

Blogger Engagement

Best British Bloggers sponsors the Cosmo Blog Awards 2013

We were honoured to attend the Cosmo Blog awards 2013 last week – one of the biggest and most exclusive events in the Cosmopolitan calendar.

Oct 7th 2013

by Stickyeyes

Blogger Engagement

Five ways that brands can engage vloggers

Creative Communications Director, Heather Healy, shares her top five tips for making sure that brands engage with the right vloggers.

Aug 29th 2013

by Heather Healy