The brief
Motors.co.uk wanted to create a Corporate Social Responsibility campaign with a difference. A campaign which had more impact than a simple one-off charitable donation, that created extensive public involvement and helped to increase brand awareness for great causes by creating a social buzz.
But how?
Our solution
Competition time! Motors.co.uk’s drive to engage customers with their CSR Programme lay at the core of our team’s strategy.
Entrants simply had to nominate an unsung hero – a ‘Most Deserving’ person – giving them a chance to win up to £10,000 towards a car from Motors.co.uk, plus a £2,500 donation to charity.
Our regional and national PR programme encouraged votes from youth organisations, charities, friends, families, and the general public. We designed, developed and hosted four landing pages for the competition website, and created Facebook pages.
The result
Attracting 3,000 votes and vast regional and national press coverage, the campaign delivered every wish, and more.
200 stories were written on over 150 high authority and influential sites, with finalists promoting their own nomination on social streams resulting in great traffic to the competition site and the nominated charities.
And of course, Caroline Rutley-Frayne from Devon won the competition. Caroline nominated Devon Air Ambulance Trust as her charity.