We’re thrilled to have been shortlisted for our work on a multilingual site strategy for SkiHorizon which focused on improving online performance to increase traffic and generate sales across three markets The UK, France and the Netherlands.
The awards, organised by the Chartered Institute of Marketing's Travel Industry Group (CIMTIG), is the only travel industry event of its kind and, judged by marketing specialists from such well-known brands as TUI, Teletext and Virgin Holidays, aims to recognise marketing excellence in the travel industry.
The project, which focused on content, social media and PR, was developed by our own, in-house English, French and Dutch native speaking team who created a premium quality microsite – ‘This is the Ski Holiday Guide’. As well as significant year on year traffic increase and evidence of mobile and social media directly generating revenue we also achieved organic sales far exceeding marketing spend at a staggering 679.12% ROI.
Fingers crossed for the awards evening in London in March. Sure to be some stiff competition but good luck all!
In the meantime, if you’d like to know more about the project don’t hesitate to contact us.