Part of our role in SEO is to constantly monitor the changes that Google makes to the way it displays and ranks web pages. One of the changes you may have noticed is the introduction of “rich snippets” into the search results. Rich snippets can include a number of details regarding the page including author photos, links to additional articles and for products accumulated ratings. For those of you aren’t familiar with how this is displayed in the search results see the example of BBC’s Rory Cellan-Jones below:
To continue reading Jonathan’s blog post, which was published on Brand Republic’s social media blog, The Wall – click here!