In his presentation at the Webit Congress in Istanbul, Glen focused on how corporate structure and culture has become a significant barrier to success, which is why the CEO now has to play a much greater role in breaking down the barriers that exist within large organisational structures.
One of the key recommendations was that SEO, social, PR, content and brand teams should start working closer together in order to deliver true customer centric campaigns. You can view the presentation slides below.
The session, which was attended by over 300 senior delegates was well received, with some fantastic feedback on Twitter.
CCO of stickyeyes Glen talking about the importance of Social in SEO. And why companies fail at it.#Webit pic.twitter.com/cVjiyyhdQq
— Noor Al-Hajri (@noornet) November 6, 2013
"SEO is not dead, Social isn't the new SEO, it's only a part of it"- Glen Conybeare #webit @stickyeyes pic.twitter.com/Cb3FCjnMhe
— Effect Group (@effectpr) November 6, 2013
Thank you @glenconybeare. I finally heard sthg meaningful #Webit
— Storyteller (@tolgacanozkan) November 6, 2013
Glen conybeare great content at #webit
— Nancy Nemes (@Nancy_Nemes) November 6, 2013
Funny but also full of sense speech - thanks Glen #Conybeare #webit #webit2013
— Marcin Kozera (@kozer000) November 6, 2013
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