In his presentation at the Webit Congress in Istanbul, Glen focused on how corporate structure and culture has become a significant barrier to success, which is why the CEO now has to play a much greater role in breaking down the barriers that exist within large organisational structures.
One of the key recommendations was that SEO, social, PR, content and brand teams should start working closer together in order to deliver true customer centric campaigns. You can view the presentation slides below.
The session, which was attended by over 300 senior delegates was well received, with some fantastic feedback on Twitter.
— Noor Al-Hajri (@noornet) November 6, 2013
— Effect Group (@effectpr) November 6, 2013
— Storyteller (@tolgacanozkan) November 6, 2013
Glen conybeare great content at #webit
— Nancy Nemes (@Nancy_Nemes) November 6, 2013
— Marcin Kozera (@kozer000) November 6, 2013
If you would like to find out more about our approach to SEO, please get in touch – we’d love to hear from you.