Is your organisation structured for SEO success?

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At last week’s Webit conference, our chief commercial officer Glen Conybeare delivered a session that explored the crucial role that social has to play in the development of an SEO strategy – and how many businesses are not structured to deliver digital success.

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In his presentation at the Webit Congress in Istanbul, Glen focused on how corporate structure and culture has become a significant barrier to success, which is why the CEO now has to play a much greater role in breaking down the barriers that exist within large organisational structures.

One of the key recommendations was that SEO, social, PR, content and brand teams should start working closer together in order to deliver true customer centric campaigns. You can view the presentation slides below.

The session, which was attended by over 300 senior delegates was well received, with some fantastic feedback on Twitter.

 

 

 

 

If you would like to find out more about our approach to SEO, please get in touch – we’d love to hear from you.

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