Paul will mark the release of our third annual online gambling report by talking about the major challenges that operators faced in 2013, as well as the opportunities that are there for brands to exploit in 2014.
With the digital market for operators being tougher than ever, his session will reveal which brands are dominating the click share across key search results and highlight which brands have fallen foul of Google’s algorithm updates.
With the Panda and Penguin updates transforming the online gambling search results, he will look at how and why some of the sectors leading brands have seen their click share plummet in arguably the most competitive search market.
The session will also identify the big opportunities for operators looking to exploit the opening up of the US market.
You can see Paul speak at the Dominion Theatre, Tottenham Court Rd, London on Thursday 30 January 2014.