How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.
Five key marketing challenges - and how to fix them
Stickyeyes Account Manager Scarlett Whittell discusses five key challenges that she believes marketers are facing - and will continue to face inn 2020.