The year of video? Absolutely – just like the last one
Every year seems to be heralded as “the year of video” in the digital industry. But this is far from broken clock forecasting – the pace of change means that video keeps forcing itself to the top of the agenda.
Five techniques for optimising your Google Shopping campaign
Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?