The event, which is being run by Marketing Magazine, takes place on 17 June, will explore the challenges and opportunities facing financial services brands on social media, in light of regulatory changes and negative public perception of the financial sector.
Phil will present his seven key principles to transform a social media strategy, providing a practical framework for financial services brands to overcome their fear of social and develop an effective strategy.
Using powerful digital insights, Phil will explain how brands can identify the right social media channels for reaching their audiences, and how to deliver the right content to engage with those audiences. The session will also look at how digital and social can integrate seamlessly with other marketing channels and, crucially, how marketers can demonstrate the true value of social.
The session will take place between 12.30pm-12.50p and will be held at 1 Wimpole Street, London.
The team will also have a stand in the networking area, so if you would like to request your exclusive copy of our latest ‘Online Consumer Finance’ market intelligence report, which will be available in June, drop by the stand.