Phil McGuin, Stickyeyes own Head of Insight will be sharing his thoughts on developing a content strategy for The Marketer's latest webinar - B2B content marketing: how to set a strategy for an SME then run a simple, cost-effective programme.

Phil has over 15 years experience in the areas of online marketing and performance based lead generation and is currently responsible for Stickyeyes’ digital consultancy offering including strategic direction, delivery and measurement of digital marketing strategies for SME’s, multi-national and worldwide brands.

He'll be using this vast experience to share his thoughts on developing your own content strategy based on five key stages - context, connection, categorisation, crafting and conversion.

The Marketer is the official publication of the Chartered Institute of Marketing, reaching an audience of over 72,000 newsletter subscribers.

The live event, sponsored by GoToWebinar and free to all, will be broadcast on 27th August at 13:00 UK time and last for 60 minutes.

You can register for free here.