The social media craze, which promotes awareness of amyotrophic lateral sclerosis (ALS), came to Stickyeyes today following a nomination from fellow Leeds digital agency Search Laboratory.
Search Labs, who also nominated Epiphany and Branded3 under the hashtag #AgencyIceBucketChallenge, performed their challenge on Friday. After spending the Bank Holiday weekend rounding up volunteers, seven people accepted a drenching for this very worthy cause, being doused with a bone-chilling 21 gallons of water and 14kgs of ice!
They were, in order of soaking:
In accepting the challenge, we have also laid down the gauntlet to Chris Harrison at Google, Stuart McGregor at TwentySix Digital and the team at Econsultancy – you have 24 hours folks!
To thank the brave seven for their efforts, Stickyeyes will be making a donation to the UK’s Motor Neurone Disease Association.