The social media craze, which promotes awareness of amyotrophic lateral sclerosis (ALS), came to Stickyeyes today following a nomination from fellow Leeds digital agency Search Laboratory.

Search Labs, who also nominated Epiphany and Branded3 under the hashtag #AgencyIceBucketChallenge, performed their challenge on Friday. After spending the Bank Holiday weekend rounding up volunteers, seven people accepted a drenching for this very worthy cause, being doused with a bone-chilling 21 gallons of water and 14kgs of ice!

They were, in order of soaking:


Steve Lee


Ben Davies


Percy Vear


Michelle Charnley


Matthew Shields


Jamie Shields


Michael Hewitt.

In accepting the challenge, we have also laid down the gauntlet to Chris Harrison at Google, Stuart McGregor at TwentySix Digital and the team at Econsultancy – you have 24 hours folks!

To thank the brave seven for their efforts, Stickyeyes will be making a donation to the UK’s Motor Neurone Disease Association.