Stickyeyes to present business case for content at Festival of Marketing

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Glen Conybeare will address the business case for content marketing at this year’s Festival of Marketing, giving his top tips and tools for devising an effective content strategy.

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Glen, chief commercial officer at Stickyeyes, will host the session “How to develop, create and distribute killer content that engages AND converts on the first day of the two day Festival of Marketing, which takes place on the 12-13 November at Tobacco Dock, London.

The session will address some of the key pain-points faced by marketers when trying to develop and implement a content strategy, highlighting solutions to challenges such as creating a business case for content, assessing your own and your competitors’ content performance, creating content that addresses the core needs of your audience and, perhaps most pertinent, measuring the true value of content marketing.

He will also be providing a range of tools and insight to support your content strategy development, with guidance on how to conduct effective content audits and measure the tangible benefits of content.

The Festival of Marketing, organised by Econsultancy, covers themes including digital strategy, data and analytics, insight, content, social media an customer experience. This year, there will be more than 120 sessions across ten stages, with speakers from leading brands including Marks & Spencer, KLM, Facebook, Instagram, Microsoft, Barclays and Selfridges.

Glen’s session takes place between 4:00pm and 4:30pm on day one of the Festival of Marketing and tickets are still available. If you are unable to attend, we will be making the slides and supporting material available online immediately after the session.

To find out more about our approach to content marketing, or to learn more about our Festival of Marketing presentation, please get in touch.

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