Mobile App Marketing Report launches at ICE

We’re pleased to be launching our latest gambling intelligence report at ICE Totally Gaming between 3-5th February 2015.

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Continuing our thought-leadership series, we’re pleased to be launching our latest gambling intelligence report at ICE Totally Gaming between 3-5th February.

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With almost 50% of smartphone or tablet gamblers using applications to bet on mobile devices, this year our report focuses on mobile app marketing. The report reviews the strategies and tactics used by brands including William Hill, Betfair and Paddy Power to earn prominent real estate in the app stores whilst also considering wider mobile search activity.

We’ll be sharing the findings of the report at a free seminar at 2.45 on day one in the Digital Think Tank (located in the South Hall, S7-335) including:

  • How the market, the keyword search landscape and customer journey is influencing app discovery.
  • What the key challenges are to successful app deployment and acquisition of market share.
  • Who are the current market leaders, and why.
  • How to devise a winning strategy for your I-Gaming brand.

If you’re unable to attend the seminar, be one of the first to pick up your free copy of the 70-page report at Stickyeyes stand N3-400 or, fill out this form to get a report emailed to you after the event.

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