Mike will be joined by Bryan Adams to discuss how large organisations can structure themselves to respond and adapt to the disruption caused by new digital trends and technologies.

With the rate of change in digital often outpacing those of large organisations, those brands face being left behind by more agile, digitally-focused competitors.

Mike’s presentation will address the key challenges facing brands, and will discuss how to assess change, respond quickly and create a structure and a culture that ensures that an organisation of any size can respond without losing ground to their competitors.

Mike will also address the big challenge of communicating the importance of digital change throughout an organisation, ensuring that both individual teams and C-level management understand the importance of digital within an organisational culture.