The Stickyeyes Consumer Finance Intelligence Report provides a comprehensive review of the state of the online personal finance sector, highlighting which keywords are driving traffic in 2015 and which brands are deploying a strategy to effectively capitalise on that traffic.
Looking at the key product areas within the consumer finance market, the 2015 report explores whether traditional High Street brands have been able to fight back against the dominance of the price comparison websites, who commanded much of the market in our 2014 intelligence report, and how they are responding to the threats of fintech and niche brands that are entering the market.
The report reveals the product areas and keywords that are driving traffic in the financial sector, and takes a look at the impact of various initiatives and interventions in the market, including the Current Account Switch Service (CASS) and Help to Buy.
