2016 has already been a busy year for Facebook with the introduction of 'Live' last week and now we have news of two more announcements from the social networking giant.

Trials of their latest initiative 'Canvas' have been rolled out this week, allowing brands to create a ‘miniature version’ of their site within Facebook. The second announcement, 'Sports Stadium' presents an opportunity for brands who often look to take advantage of reactive marketing.

Video Transcript

Hello and welcome to Digital Minute, where we’re taking a look at Facebook’s latest ad platform, Canvas.

Facebook has pushed ahead with trials of its latest initiative to lure brand budgets, with the launch of Canvas.

Canvas is a mobile ad platform that, in simple terms, allows advertisers to create a ‘miniature version’ of their website within the Facebook app.

The idea is that brands can come up with ads that are more immersive and much more engaging than a typical social media ad.

It is only available in the Asia Pacific region for now, but it will invariably come to Europe and North America soon, so there is a real opportunity on the horizon for brands to inject more life into their social ads.

It isn’t the only initiative being trialled by Facebook.

Facebook Sports Stadium has launched just in time for the climax of the American Football season, and will collate content from a variety of users, journalists and brands about a specific sporting event. It is only in the US for now, but this has big potential for those brands that are big on reactive marketing.

And speaking of reactive marketing, why not request our forthcoming eBook, Getting Reactive with Proactive Marketing.

Thanks for watching. I’m Michael Hewitt, and that was your Digital Minute.

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