Ensuring that you are delivering the right content, to the right audience, at the right time in the buying process is no easy task, but it is critical to get this right in order to drive a return on investment from content marketing.
Our latest webinar, hosted by Phil McGuin, Director of Demand Generation at Stickyeyes broke down the fundamental elements to building and implementing a sales driven content strategy including:
- How to define your sales process & buying cycle.
- How to understand how your target audiences behave online, and what content they are looking for.
- How to map your content onto your target audience and customer persona groups.
- How and why to deploy relevant content at different stages within the sales cycle.
You can view the SlideShare presentation below:
Or if you would prefer, you can also watch the entire recording, including narrative here:
With so many elements of your content marketing strategy to perfect, knowing where to start with, and where to optimise, your strategy can be a huge task.
Make sure that you have the right tools in your content marketing armoury, and build a strategy that succeeds in reaching your audiences, inspiring, and delivering a return on investment by downloading our Ultimate Content Marketing Toolkit.
