Hello and welcome to Digital Minute. This week, we’re looking at the big stories from Apple’s Worldwide Developer Conference.
Apple’s developer conference is where the company tends to lift the lid on its latest innovations, and this year’s event was no different.
The launch of IOS 11 was the headline act in San Jose, bringing with it a number of interesting features that brands may well want to keep their eyes on – including new payment models, and business chat.
Business chat is one that caught our eye, as this seems to be a play by Apple to really push chatbots as a customer service solution and take on similar offerings from Facebook and Twitter.
Users will be able to chat with a business for customer support through the Messages, which will also integrate with Apple Pay so that users can make their purchases there and then.
Other developments include Apple’s attempts to take on Google and Amazon in the smart speakers market, which will see Siri rebranded as Apple’s Intelligence Engine.
And we’ve also got a first glimpse of the new macOS, High Sierra, which brings support for Virtual reality content creation – a big pull for developers.
We’ve picked out the highlights, and what they mean, over on the blog.
Thanks for watching. I’m Michael Hewitt, and that was your Digital Minute.
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