Google is updating search results with a new type of featured snippet which is designed for queries that have multiple interpretations.
The new snippet is designed to deliver relevant answers to questions that may have more than one user intent, ensuring that each user can get the answer that they are looking for within the snippet.
The development is the latest update to Google’s featured snippets project, which is playing a big role in its push to develop voice search.
Video Transcript
Hello, I’m Sarah and in this edition of Digital Minute, we’re looking at the latest developments in Google’s featured snippets.
We’ve covered Google’s featured snippets a lot on Digital Minute but as the search engine becomes even more committed to its voice search project, we’re seeing even more developments in this area. In the last week, it release a new version of the feature.
This latest featured snippet is designed for search results that could have multiple interpretations. For example, if a user searched for “ears popping on a plane”, the new snippet would provide an answer for people who might be looking for the cause of that problem, or a remedy for it.
The idea is that Google can serve every potential context behind a query within one search result, and the search engine has said that it is going to continue working on multifaceted featured snippets to try and cover as many potential contexts as possible.
And with featured snippets playing such a big role in Google’s ambitions to develop voice search this is a feature that web developers and search marketers will be watching with interest.
As always, there’s more detail about this over on our blog. Thanks for watching, I’m Sarah Barker, and that was your Digital Minute.
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