Google confirmed last week that it released a “broad core algorithm update”, after certain quarters of the search community noticed shifts in rankings and traffic. It follows similar updates in March and April and importantly, Google has advised website owners that there is no specific action that they can or should take to respond to the change.

Instead, Google claims that this update is simply up-lifting sites and pages that were previously under-valued, and that focusing on core SEO best practice – content, and user experience – is the best way to respond to any changes as a result of this update.

Video Transcript

Hello, I’m Clare and on this episode of Digital Minute, we’re taking a closer look at the Google algorithm update that rolled out last week.

Google’s Search Liaison confirmed last week that what it described as a “broad update” had gone live, in its latest effort to improve search results. So what does it mean, and what can you do about it?

Google’s statement suggested that some brands will notice ranking changes as a direct result but that, perhaps most importantly, there is nothing that website owners can do specifically to respond to the change.

The search engine said that this update is designed to give higher rankings to websites and pages that were previously under-valued by the search engine, rather than to penalise those sites and pages that may have fallen. The argument suggests that those pages that have fallen were effectively over-performing under the old algorithm.

Instead, the advice from Google is that website owners should see this as “business as usual” as far as their SEO strategy is concerned. It says that focusing on good, relevant content and user experience will help brands to grow and retain their search rankings. Our free SEO guide explains more.

Thanks for watching, I’m Clare Burnett, and that was your Digital Minute.

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