Danny Blackburn is hoping to spread his Complete Content concept at next year’s SXSW, one of the world’s biggest conferences for the film, culture, music, and technology industries.

Danny has put his idea forward to present the Complete Content concept, which discusses how brands can ensure that they are using content marketing much more effectively to support their search engine optimisation and wider marketing strategies.

Having already presented the concept to positive acclaim at Search Leeds 2018, as well as featuring in the Future CMO supplement of The Times newspaper, he has now submitted a proposal to showcase the idea to an audience in the United States at SXSW in Austin, Texas in March next year.

However, he needs your help.

With thousands of applications from all around the world made to the selection panel every year, public voting makes up around 30% of the decision making process.

Between 6-30 August public voting is open for the panels, presentations and discussions that people would want to see, and we would like you to vote for Danny’s Complete Content session to support his application.

You can see Danny’s submission and cast your vote by clicking here and pressing the “vote up” button. 

Find out more about our Complete Content approach, and how it can help your organisation make content marketing more effective at driving search performance, by downloading our free eBook.


Do you struggle to make sense of your content strategy – what it is, what it’s for, and why it matters?

Complete Content gives you a new, data-driven, content-led framework for engaging your consumers in a omni-channel world. Download this ebook and we’ll help you work out:

  • How you should plan your content strategy to give your customers exactly what they want and need in all the moments that matter.
  • The importance of considering four fundamental content types – Functional, Informational, Engaging and Advertising.
  • Exactly what types of content you should create – from website copy and editorial articles, to engaging social videos and traditional advertising.

Fill in the form now and discover how to use content to engage real humans and sell more stuff!

Download your copy now