On Wednesday 21st November, award winning teams from digital agencies Reprise, Stickyeyes and Zazzle Media are running a day of webinars to share their insight and learnings from creating world-class digital experiences in 2018.
Whether you’re interested in crucial SEO developments and content concepts to ensure you’re front of mind with your customers or, emerging tech or trends to tackle to make sure you can steal a march on your competitors, join any or all of our sessions and take away a list of actionable advice to ensure you hit 2019 running.
You’ll only be required to sign up once and every session will be available to view online, either live or on demand at https://www.brighttalk.com/channel/16065/straight-talking-digital-marketing
9.00am - 09.45am - How e-commerce brands can survive Google’s E-A-T
Google’s updated search quality guidelines place a major focus on three key principles; expertise, authority and trust. These updates have changed the game for ecommerce brands when it comes to content, user experience and brand positioning.
The update saw a number of established and trusted brands have suffered at the hands of Google’s new policy, so how do ecommerce brands convey expertise, build authority and establish trust whilst, at the same time, producing content that sells?
We’ll explore just what has happened with the Google EAT update, and what you need to do to step up your content and search marketing strategy.
10.00am - 10.45am - Understanding the voice ecosystem, and why it matters to you
Voice search devices are working their way into more homes and more devices, so it has never been more important to understand the voice search ecosystem and the opportunities that they present.
This session will discuss how and why voice is emerging as an important communications channels, where voice can go from here, and what you need to do to deliver connected customer experiences that generate a return on investment.
Speaker: Jorge Seeliger, Head of Innovation, Reprise Digital
11.00am - 11.45am - How to break into the first page of the SERPs
This session will look how to push your brand into those all important top spots – to do this, we’ll be coaching you on how to audit content effectively to identify weak areas, page structure and improving your internal linking.
It aims to prove that your on-page targeting game can influence rankings just as well as backlinks and outreach.
Speaker: Ryan Roberts, Search and Data Lead, Zazzle Media
1.00pm - 1.45pm - One Channel Search: Why a ‘channel agnostic’ approach to search can deliver greater ROI
Brands are still approaching search marketing as two separate channels, organic and paid, and often engaging separate agencies to work on very different approaches. But in modern search, is this approach really relevant, and is it delivering the best possible return?
This session will discuss why an ‘channel agnostic’ approach to search is not only more effective at getting more out of your agencies, but a much more efficient approach to generating a return on your investment.
2.00pm - 2.45pm - How to rank for head terms with Hub and Spoke content
The hub & spoke model has been developed by Zazzle Media as a way for consistently ranking our clients for huge keywords in competitive niches. Using a combination of data analysis, technical improvements and content creation we can capture users attention at any point within their journey. This improves engagement as well as leveraging EAT signals to improve the position of our head terms.
Join Tom Smith as he will show you how to research & implement a hub & spoke strategy, what considerations you need to think about, and how to maintain the model once it is launched.
Speaker: Tom Smith, Senior SEO Lead, Zazzle Media
3.00pm - 3.45pm - Why audience emotions matter, and how you can measure them with AI
As customer moments become more and more powerful in the search journey, the emotions that your audiences experience can dramatically influence their decision making throughout that journey.
This session will discuss how brands can use artificial intelligence to understand the emotions that customers are experiencing and the sentiment of their query, allowing them to deliver much more effective communications.
Speaker: Richard Page, Data, Insights and Technology Manager, Reprise Digital