We’re hosting our B2B Digital Marketing Masterclass at the B2B Marketing Expo, tacking the key challenges facing B2B marketers when it comes to lead generation, marketing automation, content marketing, search marketing and social media.

Our Schedule

11:00am: Why content, ABM and search should be your key priorities for 2019

Michael Hewitt, Content Marketing Manager

Just what are the changes and technologies that matter when it comes to digital marketing? How do you prioritise your efforts and ensure that your digital strategy remains focused on what matters?

This session will discuss some of the key developments in content marketing, paid and organic search, marketing personalisation and ABM to point out what really matters, and what your agency should be telling you in 2019.

12:00pm: How to generate high quality leads that your sales team will love!

Phil McGuin, Demand Generation Director

How do you generate the high quality leads that your sales teams demand, at scale and cost efficiently?

In this session, we’ll talk you through our strategies and techniques to make digital work harder. We’ll focus on how to source the right leads, the content that is going to engage those prospects and how to manage those leads to make the sales process much more effective.

1:00pm: How to turn your social media channels into an effective lead generation channel.

Jasmine Kendal, CRM Manager & Hannah Loudon, Marketing Automation Manager

Social media has been something of a neglected channel when it comes to B2B and lead generation, but it’s this growing channel presents huge opportunities for brands to grow their sales funnel.

Hannah and Jasmine will discuss how you can creating an integrated, multi-channel social media and CRM campaign that allows you to map a user journey and take leads from generation to conversion.

2:00pm: How do you nurture your sales leads into more meaningful conversations?

Phil McGuin, Demand Generation Director

It’s one thing to generate leads, but to actually engage those leads in meaningful conversations is quite another.

Phil McGuin will discuss how to use intelligent marketing automation, lead scoring, persona profiling and targeted marketing communications to develop closer relationships with your prospects, reduce the churn and get more from your investment in lead generation.

Our masterclasses are taking place at stand 1950 across 27-28 March at ExCeL London. Space is limited, so sign-up and reserve your place.