Digital should be a part of our marketing mix, but how do brands prioritise their efforts and investments to get the most from this channel to support their marketing strategies and objectives?
This masterclass, hosted by Stickyeyes and Microsoft, will show you how legal practices can make the most of the opportunities presented by digital and, importantly, make the right investments that deliver meaningful returns in the highly competitive markets that modern law firms compete in.
Taking place on Thursday 20th June 2019, between 08:30 – 12:00 BST at Microsoft's offices in Paddington, London.
Focused on senior marketers who are responsible for developing and implementing your firms’ marketing strategy, this event will give you the latest insights and research from leading digital experts. You’ll also get the opportunity to talk openly, ask questions and discuss challenges with your peers at our roundtable session.
The masterclass will cover:
- The current state of the market online, changing audience expectations and why expertise and user experience is now more important than ever - Steve Chambers, Head of SEO
- Which legal brands are leading the market online, and where do the opportunities lie for legal practices to generate more from their digital investment? Michael Hewitt, Content Marketing Manager
- How can you meet customer expectations by delivering more for less across all relevant digital channels? Tom Clough, Biddable Media Lead with Microsoft
08:30 – 09:00 – Arrival, breakfast and networking
09:00 – 09.15 – Introductions and overview
09.15 – 10.45 – Expert presentations
10.45 - 11.45 – Roundtables
11.45 – 12.00 – Closing remarks