How does email marketing stay effective and relevant in the post-GDPR world? Jasmine Kendal and Hannah Loudon discuss what the future holds for email marketing and eCRM on In Conversation.
In the post-GDPR world, questions over the role and effectiveness of email marketing have only intensified.
On one hand, we have consumers becoming much more careful with their personal data and much more concious of how it is used whilst, on the other side of the equation, they are expecting much more personalised and relevant content. So how do marketers balance that paradox?
CRM manager Jasmine Kendal and Lead Generation and email marketing specialist Hannah Loudon discuss just why people seem to be talking about the 'death' of email marketing, how email marketing needs to change and how marketers can get much smarter about their email communications strategies.