The growth of direct-to-consumer brands is not just about the flight to ecommerce during Covid, but also offering convincing answers to consumers’ questions.

We’re preparing for the ‘new normal’, whatever that means. But can what faces us be described as new? Has the pandemic really created new consumer behaviours, or has it simply catalysed behaviours that were changing anyway?

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The way in which consumers buy products is changing. The rule-book has been ripped up, the dynamics have changed and consumers are expecting more; more information, more convincing and more value. But, how can you make sure your brand is positioned to take advantage of these changing consumer behaviours?

By downloading this whitepaper you will find out,

      • How to use content to engage your audience and take more control over the customer journey.
      • How to innovate in paid search, Google Shopping and marketplace advertising to bring a direct selling proposition to market.
      • How to drive more brand loyalty and enhance your customer experience.
      • What strategic and tactical changes you need to make to navigate the short-term and ensure you have a platform for long-term growth.

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