Why Black Friday retailers need to ditch the short-term thinking
Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.
Five techniques for optimising your Google Shopping campaign
Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?
How should ecommerce brands set their strategy for Black Friday?
How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.
Why ecommerce brands need a clear mission for their Black Friday strategy
As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.
Talk of the package holidays demise could be greatly exaggerated
The rise of hotel booking sites and low-cost airlines led to significant shifts in how consumers travel, but could the tide be turning back in the favour of the package tour operators?
Getting the board to buy-in to your marketing ideas
Getting the board and the CEO to buy into your ideas is one of the biggest challenges that marketers face, so how do you convince the boardroom that your idea is worth backing?
It's time to stop neglecting user testing
As user experience becomes a part of the Google alghorithm and as consumers expect more and more from their digital experiences, user testing is now more important than ever. Despite this, many brands are still neglecting this important step in the process - but why is that?
Rise of the Robots: How well can machines measure UX? Search Leeds 2019
Google claims that user experience is an important part of the search algorithm, but just how well can Google measure this? Can a search engine rely on machine learning, artificial intelligence and algorithms to determine what makes a good (and bad) user experience?
The five stages of managing a social media crisis
A social media crisis has the potential to consume even the biggest of brands. But by following these five steps, you can ensure that you minimise, manage and recover your business through a social media storm.
Five stages to improving the organic ranking of your YouTube video content.
Thousands of hours of content are posted to YouTube every second. It’s an incredibly competitive space, so how do you ensure that your content stands out from the crowd? Here are five fundamental steps to giving your content the best possible chance of success.