Why does Select Car Leasing dominate the market online?
In the vehicle leasing sector, one brand seems to dominate the market. But why does Select Car Leasing command such a high proportion of the traffic from organic search? We explore three potential factors.
SEO News Monthly Roundup - January 2021
Our first SEO update of 2021 covers Google's new FAQ page, a reminder of the December 2020 update and, the return of the request indexing tool.
Four key findings from our vehicle leasing report
As interest in car leasing grows from consumers, one brand leads the way online. But there's much more behind the story of the search results than perhaps meets the eye. Here are the four key findings from our vehicle leasing search report.
Eleven predictions for search and digital in 2021
As we head towards 2021, there is a lot that we can learn from the last twelve months. But just how much will that shape how marketers and consumers behave in the coming year? We asked the Stickyeyes team for their views on what they think will be the big talking points.
Christmas campaigns 2020: The COVID approach
In a year like no other, just what are the narratives that are shaping the festive commercial messaging in 2020?
SEO News Monthly Roundup - December 2020
Huge thanks to Senior SEO Executive, Joe Potter, for keeping us up to date on the latest SEO news this year. He takes us towards Christmas with news from Google's John Mueller on BERT and exact match keywords, the YouTube algorithm and the announcement that Core Web Vitals are becoming ranking signals from May 2021.
How retail brands were able to dominate the search results in Cyber Week
The key Black Friday and Cyber Week retail period looked that little bit different in 2020 but online at least, it presented retailers with some very familiar challenges. How did retailers and ecommerce brands balance the challenge of driving sales and maintaining profitability, during a time of incredibly aggressive online advertising?
Is gift wrapping the key to success in a ‘locked down’ Christmas?
As lockdown forces consumers to commence their festive shopping online, could gift-wrapping be the value-add that beats the lockdown?
SEO News Monthly Roundup - November 2020
Google analytics gets new features, guidance on how to create great FAQ pages and news of a possible algorithm update in October. All the latest SEO news covered in our monthly SEO round-up.
How retailers and brands can prepare for Black Friday and Cyber Week sales like no other.
In 2020, the Black Friday and Cyber Week sales period will be like no other. The impact of lockdowns, severe questions over consumer confidence, the ability of the logistics network to cope with demand and the pressure on retailers to keep the tills ringing after the annus horribilis for the High Street all make this a unique kick-start to the festive spending spree.