Have your say on the state of Content Marketing
Take part in our State of Content Marketing Survey and have your say on where you feel the industry is heading.
Six common content marketing mistakes
Your audiences are judging you on every piece of content that you produce – make sure that you make the right impression.
Why are short-form content platforms removing their content limits, and what does that mean for content producers?
Instagram and Vine are increasing their video limits – is this the end for short-form content?
How to make your content move
Content distribution remains one of the biggest headaches for content marketers, but it is the lifeblood of any content strategy. Stickyeyes’ Content Director Danny Blackburn explains how you can make your content move.
Why as little as 2% of your audience could be seeing your content
Think you’re content is reaching all of your brand followers? If you’re relying on organic distribution, think again.
Five questions your content marketing agency should be able to answer
Content marketing involves a collaboration of editorial, marketing, SEO, PR and social media specialists, who work together to get the best results for their clients. But in the abyss of content marketing agencies – who do you choose to create your content?
Tone of Voice: Does your business really need one?
“It’s not what you say but how you say it”, and when it comes to the voice of your brand, this couldn’t be more crucial.
How does Google judge quality content?
Brands are pumping out huge volumes of content, much of it based around the need to support their SEO strategy, but how effective is that content? To produce content that actually works in search, you need to know how Google judges quality content.