World Travel Market 2015 - Using content to tell credible stories outside your niche/vertical #WTM15
Lots of brands struggle to venture outside their niche/vertical when planning and deploying their content strategy. But, if you can improve your brands story-telling you'll be able to increase your reach to a wider and more engaged audience.
Five ways to improve the dwell time of your content
Is your content keeping the attention of your audiences? If not, you may be missing one of these five key techniques to improve site dwell time.
How the growth of ad blockers presents a huge opportunity for branded content
Apple’s announcement that it will be including ad blocking software in iOS9 has created a stir in the digital world, but the increasing popularity of ad blockers presents enormous opportunities for branded content.
So you think you know your customers?
Many organisations rely on audience personas as a base for their content strategy, but do they actually give you the full picture about your target markets, where they are and how they consume content?
Will other brands follow Nescafé and ditch the dotcom?
Nescafé has declared that dotcom websites are dead, moving their digital presence to the blogging platform Tumblr. But will other brands follow suit?
How content-capable is your organisation?
Your brand is probably investing significant resource into content marketing, but are you able to realise the potential of that investment? It’s time to appraise whether your organisation is content-capable.
Your content is well written, insightful and purposeful so, why is it going unloved?
Brands invest significant levels of resource in creating content that they believe will engage their audiences and drive positive returns on investment but, much of this content goes ignored, undiscovered and unloved. Why is that?
Visual content marketing: How it works, why it works, and how to make it work for you.
Visual content is the hot topic in content marketing in 2015, with visual forms of content attracting more engagement, more social interaction and proving more effective in attracting audiences. But how do you make visual content work for your brand?