It is a marketer’s job to analyse data
A recent report claimed 64% of marketers don’t think it is their job to analyse data, but with so many brands struggling to generate the right results from their content marketing, and consumers getting more and more irrelevant content thrown at them, isn’t it time to make it your job?
How one retail brand hit the sweet spot with its content distribution strategy
We talk a lot about how you need to use multiple channels and techniques to really hit the right audiences at the right time. But of course, you need to put the theory into practice. See how one retailer did just that and saw amazing results.
How to create engaging and effective functional content
Functional content is the lifeblood of any content marketing campaign - so how do you make sure that you get it right?
3 things marketers can learn from Fake News
Stickyeyes’ Content Director Danny Blackburn – a news journalist in a previous life – considers the lessons marketers can learn from the Fake News phenomenon.
The 5Cs your content marketing strategy needs
What are the biggest factors that are holding back your digital marketing strategy? The chances are, you're missing at least one of these five C's.
The key challenges of global marketing campaigns
If you work in an international office, you will understand the challenge of achieving equal levels of success across all of the markets you operate in through one centralised campaign.
Have your say on the state of Content Marketing
Take part in our State of Content Marketing Survey and have your say on where you feel the industry is heading.
Six common content marketing mistakes
Your audiences are judging you on every piece of content that you produce – make sure that you make the right impression.