Seven reasons why digital will account for half of all UK ad spend in 2015
Digital advertising is set to account for half of all advertising spend in the UK in 2015, according to one research group. We discuss why that is, and why the UK is the first to reach that 50% landmark.
Facebook’s local tips trial has big potential for brands
Facebook has launched a system that will see hyperlocal information delivered directly to people’s newsfeeds. It’s a system that could have massive potential for brands with a High Street presence.
Five stories that you might have missed this week
Missed anything in digital this week? Here’s a round-up of what you need to know.
Facebook promising changes to put users in control
Facebook has announced a series of changes that will make it easier for users to avoid branded content and commercial posts, with users being given the ability to decide what content they want to see more of.
ICYMI in October: Atlas, Penguin, & DHL's blunder
October was the month for algorithm updates, with new iterations of both Panda and Penguin rolling out. We take a look back at the big stories in the last month.
Will Penguin 4.0 make up for 3.0's minimal impact?
The impact of Penguin 3.0 appears to be greatly exaggerated, with few discernible changes for major brands in key search markets. That’s something that we should treat with suspicion.
Penguin 3 has landed
Google has confirmed that the widely anticipated “Penguin 3.0” update was rolled out this weekend.
Is Facebook overtaking YouTube as the web’s video platform?
Desktop video views on Facebook have overtaken YouTube for the very first time. Is YouTube losing its crown as the king of video content?