[Webinar] Creating a Business Culture that is built for digital success
SEO, as a marketing discipline, has taken on an entirely new role and has become a critical component of a brand’s entire digital strategy. Join our webinar, 9th March 2016 (12:30 - 13:30 GMT).
Why casino brands are consolidating their social channels
Online audience engagement is a big deal for the main casino brands, and many of them are turning to consolidation to make the most of this vital marketing tool.
Who is the market leader in the online bingo SERPS?
Many gaming brands follow the misconception that their customers will automatically fit into a very broad demographic bracket and in turn ignore the importance of understanding their audience.
Mortgage market holds strong in 2015
The mortgage market accounts for almost half of the online financial services market in the UK, with much of this volume driven by one keyword. We take a look at why the mortgages market has become the primary driver of digital activity in the banking sector.
How to avoid the pitfalls of Hreflang tagging
If you have a multi-national business then it’s vital that you get your hreflang strategy right. With revenue and global brand reputations on the line, why are so many companies still getting in wrong?
Switching initiative encourages much more competitive current accounts market
Efforts to reduce customer inertia in the current accounts market has resulted in a much more competitive search market, according to the Stickyeyes Consumer Finance Intelligence Report.
Charity feasts, team treats and two 10ks: A year in the life at Stickyeyes
Life at Stickyeyes is anything but “all work and no play”. In 2015 we’ve put our bodies (and our waistlines) on the line for some excellent causes, whilst putting on some superb events for all of our employees. Here, we look back at just what has seen Stickyeyes once again earn Best Companies accreditation.
Three brands that nailed online competitions in 2015
Online competitions are a potential minefield for digital advertisers. I’ve looked at three of the best from 2015, and explained just what it was that made them work.