What you’ll get from the in-house marketer’s guide to maximising your user search experience.
As part of BrightonSEO 2021, we’re teaming up with our friends at Zazzle Media to provide a free, self-guided training programme to help in-house marketers enhance and optimise the experience that they provide to their search users. Here’s what you’ll get from the programme, and why you should sign-up.
Katie Fincham presents at The CMA's Women in Content event for International Women's Day
Stickyeyes Earned Communications Director, Katie Fincham, joined The CMA panel on Women in Content to celebrate International Women's Day 2021. Alongside amazing speakers from Bloomberg and SevenC3 who produce Sainsbury’s magazine brand, Katie spoke about the power of connections and embracing change alongside eight other things she's learn in a decade in content marketing. Catch up on the event and read Katie's thoughts.
Five characteristics of high-quality content
High-ranking content isn’t always the highest quality content. However, browsing the top search engine results pages (SERPs) for anything from recipes for your favourite dish to a how-to guide for cleaning the patio will reveal a few things about the way such content is created and curated.
Stick Together Women's Network - A Year in Review
As we celebrate International Women's Day 2021, our #sticktogether Women's Network take a look back at what we've achieved as a Group during lockdown. From virtual event attendance, book and documentary discussions as well as Learning Lunches, we also take the opportunity to celebrate some of the experiences of our team in a less than normal year!
Stickyeyes to share website migration experience at BrightonSEO 2021
Stickyeyes and Zazzle Media will be taking to the virtual stage at this Spring's BrightonSEO, explaining how to avoid the risks and the pitfalls of an SEO migration project.
SEO News Monthly Roundup - March 2021
In this months SEO monthly roundup, we explore Google’s new requirements for events structured data, Google's passage ranking going live for US English queries, changes to Core Web Vitals reporting in Google Search Console and Google’s John Mueller confirming that duplicate content is not a negative ranking factor.
Stickyeyes’ Jonny Artis and Lee Allen appointed Global Head of Experience and Global Head of Product for holding agency Reprise.
We're thrilled to announce that Reprise, part of IPG Mediabrands, has appointed Stickyeyes’ Jonny Artis as SVP, Global Head of Experience and Lee Allen as SVP, Global Head of Product.
iGaming SEO Tracker: Which bookmakers are leading the field prior to Cheltenham?
A slightly different feel to horse racing this year as the crowds follow the races online and on TV but, with Cheltenham and the Grand National driving a huge volume of bets as well as acquisition of new customers we examine who is leading the search results? We take a look at the data as part of our monthly series on SEO visibility in iGaming.
Stickyeyes celebrates its virtual passions
Stickyeyes' annual passions event might have taken a virtual twist this year, but that didn't stop us celebrating the things that make us tick.
5 ways to future-proof your biddable media strategy in 2021
Earlier this month, Google announced its latest changes to Google Ads and, more specifically the phasing out of modified broad match modifier keywords. With more changes on the horizon we look at what actions you can take now to ensure your biddable media campaigns are in the best shape possible for the year ahead.