Showing:(21 - 30) of 781 Posts.

Stickyeyes keynote at Hero Conf London 2019

Sarah Barker, Stickyeyes Head of Biddable Media, joins Rory Sutherland on the stage at the Hero Conf London 2019 this October.

Sep 30th 2019

by Lisa Wisniowski

Perfecting your user testing: How to get the result you need, rather than the one you want

User testing can have a huge influence on the success of your digital experiences, yet so many brands get it wrong. Matt Shields discusses the poor UX testing practices that could be telling you the wrong story.

Sep 27th 2019

by Matthew Shields

The year of video? Absolutely – just like the last one

Every year seems to be heralded as “the year of video” in the digital industry. But this is far from broken clock forecasting – the pace of change means that video keeps forcing itself to the top of the agenda.

Sep 19th 2019

by James Pierechod

Five ways to perfect your copywriting

You’ve got a story to tell and a message share, but are you doing it in the most effective way? Here are Hannah Scorfield’s five tips to ensure that your words are making the optimal impact.

Sep 13th 2019

by Michael Hewitt

Why Black Friday retailers need to ditch the short-term thinking

Calm, considered and thinking about the long haul – why your digital Black Friday strategy should be everything that Black Friday isn’t.

Aug 30th 2019

by Sarah Barker

Five techniques for optimising your Google Shopping campaign

Google Shopping Ads have grown to become an extremely effective way for ecommerce brands to get their products in front of their target customers but as competition intensifies, how can retail brands ensure that they are using their budget effectively, keeping CPCs low and margins high?

Aug 30th 2019

by Rebecca Johnson

How should ecommerce brands set their strategy for Black Friday?

How should ecommerce brands approach their Black Friday Strategy? Sarah Barker, Head of Biddable Media at Stickyeyes, shared her views with In Conversation.

Aug 29th 2019

by Michael Hewitt

Why ecommerce brands need a clear mission for their Black Friday strategy

As competition becomes fierce and discounting puts the squeeze on margins, ecommerce brands need to think carefully about their mission for the Black Friday spending frenzy.

Aug 29th 2019

by Sarah Barker

Talk of the package holidays demise could be greatly exaggerated

The rise of hotel booking sites and low-cost airlines led to significant shifts in how consumers travel, but could the tide be turning back in the favour of the package tour operators?

Aug 27th 2019

by Steve Williams

Getting the board to buy-in to your marketing ideas

Getting the board and the CEO to buy into your ideas is one of the biggest challenges that marketers face, so how do you convince the boardroom that your idea is worth backing?

Aug 9th 2019

by Michael Hewitt