Breaking down 160 pages of Google’s Search Quality Guidelines in just 1,324 words.
Google has just published an update to its Search Quality Guidelines. The bad news? It’s a 160 page document. The good news? We’ve picked out the big changes so you don’t have to.
7 PR mistakes that brands are still making
The days of sending out a press release and waiting for the coverage to roll in are gone. It’s safe to say for our generation, PR has become much more complex than ever before.
Google rolls out ‘non-Panda’ update
Google has confirmed that an algorithm update last week was not related to Panda, with early indications suggesting that this is yet another content related update
How to minimise the risk of Google Phantom
Google’s recent ‘phantom’ update put content quality factors under the spotlight once more. With content now at the heart of search engine ranking algorithms, it is increasingly important for brands to understand exactly what constitutes “quality” content.
The early lessons from #Mobilegeddon
We’ve survived a week of ‘Mobilegeddon’, but what has the damage been so far? Not as much as you might have thought, but there are already some big lessons.
What Google’s latest App Indexing development means for brands
Last week, Google announced a significant change to the content of its mobile search results for Android users – it will now start to recommend in-app content relevant to search queries. Sally Charnley discusses how this is likely to affect brands in distributing and optimising their mobile applications.
How to develop a culture that places digital at the heart of a brand
The transformation of SEO demands that digital is at the very heart of a brand culture. Our latest report, a best practice SEO Strategy Guide, explains why brands need to develop a culture that can support an effective and sustainable digital strategy.
Google clarifies upcoming mobile friendly update
After announcing that it will be considering mobile friendliness as a ranking factor in mobile, Google has clarified a number of issues regarding the 21 April update.