SEO News Monthly Roundup – September 2020
Can you have too many outbound links? What is the truth with canonicalisation? How can retailers better control how their products appear in search results? These questions and more are answered in this month's SEO round-up.
SEO News Monthly Roundup – August 2020
With Google's Rich Results Test moving out of beta, thumbnail images being tested in the SERP's and Twitter being removed from Google's results pages momentarily, August has already been a very busy month for the search engine. Catch up on the latest SEO news, now.
Changing consumer journeys and the COVID-19 impact: Five key findings from our ecommerce whitepaper
Our latest ecommerce whitepaper discussed some of the key trends, forecasts and learnings for the retail, FMCG and consumer packaged goods sectors. These sectors have seen huge changes as a result of COVID-19 but just to what extent has the pandemic changed consumer behaviour?
Here are the five key findings from our research and what they mean for marketers in these sectors.
Technology industry search marketing analysis 2020
Who is winning the race for online visibility in the technology sector? Which brands are struggling to optimise their customer journeys and how do technology brands fare when ranked by trust, relevancy and engagement? Our technology sector report is out now.
Page experience moving up the agenda in Google search rankings
A new Google ranking signal is coming, and it’s focused squarely on improving on-page experience.
What should your agency be telling you about search in 2020? Join our webinar to find out
Paul Johnson and Michael Hewitt discuss the conversations that you should be having with your agency about your search marketing strategy in 2020.
Four key talking points for you and your agency in 2020
Search marketing doesn’t stand still, so just what should you and your agency be talking about in 2020 when it comes to refining your strategy?
Why the walls between SEO and PPC needs to come down if we are going to deliver the transparency that the C-suite demands
As the boardroom increasingly calls for greater efficiency, effectiveness and transparency from marketing, too many marketers are actively engaging in practices that defy those demands. It’s time for a model to change that.