Google ditches the mobile friendly tag, but targets sites with interstitial ads
The mobile friendly tag is on the way out, but Google looks set to start penalising sites for intrusive interstitial ads.
Google is pushing ecommerce websites towards AMP
Google is actively pushing ecommerce websites to create AMP pages, emailing webmasters to create pages specifically for the platform.
How is HTTPS influencing brand behaviour – and the search market?
It was back in August 2014 that Google confirmed that it would be considering HTTPS as a ranking signal. A lot has changed in that time, but have brands embraced HTTPs as part of their SEO strategy, and is it having an impact. We revisited the stats to find out.
Three things your agency should be telling you in 2016 – and two things that they shouldn’t
SEO is changing, but many agencies haven’t changed their approach to digital. Here’s what your agency should, and shouldn’t, be telling you.
Will Accelerated Mobile Pages become an essential part of your Mobile SEO Strategy?
Accelerated Mobile Pages is here, but are brands ready to take advantage of this innovation? And is there a catch?
Why you shouldn't panic over Google’s latest SERP layout change
Google’s changes to the search results page layout aren’t reason to panic; they’re just a kick up the backside for digital marketers.
Redefining SEO: What your agency should be telling you in 2016
SEO has become much more considered, much more focused on the needs of the end user and, ultimately, much more of an embedded marketing discipline.
5 Steps to Creating an Invincible Data-Driven PR Strategy
Data is a huge source of stories that your brand should be utilising. Here’s how you make your data work as an invincible PR machine.