Search Engine Optimisation (SEO)

Google ditches the mobile friendly tag, but targets sites with interstitial ads

The mobile friendly tag is on the way out, but Google looks set to start penalising sites for intrusive interstitial ads.

Aug 25th 2016

by Michael Hewitt

Search Engine Optimisation (SEO)

Google is pushing ecommerce websites towards AMP

Google is actively pushing ecommerce websites to create AMP pages, emailing webmasters to create pages specifically for the platform.

Aug 10th 2016

by Steve Chambers

Search Engine Optimisation (SEO)

How is HTTPS influencing brand behaviour – and the search market?

It was back in August 2014 that Google confirmed that it would be considering HTTPS as a ranking signal. A lot has changed in that time, but have brands embraced HTTPs as part of their SEO strategy, and is it having an impact. We revisited the stats to find out.

May 11th 2016

by Lee Allen

Search Engine Optimisation (SEO)

Three things your agency should be telling you in 2016 – and two things that they shouldn’t

SEO is changing, but many agencies haven’t changed their approach to digital. Here’s what your agency should, and shouldn’t, be telling you.

Apr 4th 2016

by Mike McDougall

Search Engine Optimisation (SEO)

Will Accelerated Mobile Pages become an essential part of your Mobile SEO Strategy?

Accelerated Mobile Pages is here, but are brands ready to take advantage of this innovation? And is there a catch?

Mar 24th 2016

by Steve Chambers

Search Engine Optimisation (SEO)

Why you shouldn't panic over Google’s latest SERP layout change

Google’s changes to the search results page layout aren’t reason to panic; they’re just a kick up the backside for digital marketers.

Feb 23rd 2016

by Tony Booth

Search Engine Optimisation (SEO)

Redefining SEO: What your agency should be telling you in 2016

SEO has become much more considered, much more focused on the needs of the end user and, ultimately, much more of an embedded marketing discipline.

Feb 19th 2016

by Michael Hewitt

Search Engine Optimisation (SEO)

5 Steps to Creating an Invincible Data-Driven PR Strategy

Data is a huge source of stories that your brand should be utilising. Here’s how you make your data work as an invincible PR machine.

Feb 10th 2016

by Scott Malthouse