User polls and Reddit snippets being pulled into Google search results: Why Google is relying on the power of community
As Google starts pulling in trusted answers from community forms and discussion sites like Reddit, it appears that the search engine is now asking questions of its own in order to build trust into its search results, after Stickyeyes’ Richard Hird spotted a user poll embedded within the search results pages for a leading pop artist.
“Alexa, buy this”: A closer look at voice purchasing and how this will change the search industry.
Voice search is growing, and it promises to change the way in which many brands think about their SEO strategy. Josh Peat explains where he believes the future of voice search is headed.
Why Google is clamping down on the AMP fakers
Google has confirmed that it will start penalising websites that use so-called “teaser” AMP pages. Here’s why that matters for both brands and searchers.
Why YouTube has changed its policy on links - and what you need to do about it
YouTube has (quietly) introduced a new policy on linking from YouTube videos. Here's what it means for you, and what you can do about it.
How to ensure that your brand can capitalise on the growth of voice search
Voice search is growing but, with so many brands fighting for that prime result, how do you give your brand the best possible chance of being a part of the conversation?
Reducing bounce rate and improving engagement with AMP for one professional services brand
How we capitalised on AMP to ensure that one professional services brand was serving its mobile traffic in double-quick time.
How mobile optimisation increased organic traffic by 164% for one financial brand.
How we managed to grow visibility and traffic for one financial services brand by building a digital proposition that could engage on mobile.
Six key tactics to help you to protect your brand in Google search
How to be sure that the brand that dominates Google’s front page for your brand, is your brand.