Measuring the performance of your content using Google Analytics
Whilst delivering high quality content that targets the right audience is vital, being able to measure the results is just as important.
How to ensure that infinite scroll doesn’t cost you search visibility
Infinite scroll has become increasingly popular for e-commerce and media publishers' websites, but have you got your implementation correct?
🐧 Why you shouldn't panic over Google’s latest Penguin update
Google announced last week that it has introduced a change to its Penguin 🐧 algorithm, making it a real-time part of their overall algorithm. Lots has been written about the update, but just what does it mean for your search visibility and is it a cause for panic?
Google introduces Penguin to core algorithm
Google has today confirmed that its ‘Penguin’ ranking signal is now a part of its core algorithm – and will update in real-time.
Google ditches the mobile friendly tag, but targets sites with interstitial ads
The mobile friendly tag is on the way out, but Google looks set to start penalising sites for intrusive interstitial ads.
Google is pushing ecommerce websites towards AMP
Google is actively pushing ecommerce websites to create AMP pages, emailing webmasters to create pages specifically for the platform.
How is HTTPS influencing brand behaviour – and the search market?
It was back in August 2014 that Google confirmed that it would be considering HTTPS as a ranking signal. A lot has changed in that time, but have brands embraced HTTPs as part of their SEO strategy, and is it having an impact. We revisited the stats to find out.
Three things your agency should be telling you in 2016 – and two things that they shouldn’t
SEO is changing, but many agencies haven’t changed their approach to digital. Here’s what your agency should, and shouldn’t, be telling you.