Will Accelerated Mobile Pages become an essential part of your Mobile SEO Strategy?
Accelerated Mobile Pages is here, but are brands ready to take advantage of this innovation? And is there a catch?
Why you shouldn't panic over Google’s latest SERP layout change
Google’s changes to the search results page layout aren’t reason to panic; they’re just a kick up the backside for digital marketers.
Redefining SEO: What your agency should be telling you in 2016
SEO has become much more considered, much more focused on the needs of the end user and, ultimately, much more of an embedded marketing discipline.
5 Steps to Creating an Invincible Data-Driven PR Strategy
Data is a huge source of stories that your brand should be utilising. Here’s how you make your data work as an invincible PR machine.
Google takes on the travel guides, but the impact goes much further than that
Google has introduced an update to the travel market that puts a huge amount of its own content at the top of the search results, but this growing trend has the potential to affect every brand in every industry.
How to avoid the pitfalls of Hreflang tagging
If you have a multi-national business then it’s vital that you get your hreflang strategy right. With revenue and global brand reputations on the line, why are so many companies still getting in wrong?
Google confirms core search update, incorporating Panda
Google has confirmed that it has pushed a core ranking algorithm update live, incorporating the Panda algorithm as a ranking signal.
Five questions that your PR agency should be able to answer
Is your PR agency giving you the full picture on digital, or do your results tell a very different story? Here are five questions about digital that your traditional PR agency should be able to answer.