Three brands that nailed online competitions in 2015
Online competitions are a potential minefield for digital advertisers. I’ve looked at three of the best from 2015, and explained just what it was that made them work.
How to Manage a Social Media Crisis (Slideshare)
Why do brands make key mistakes when managing a social media crisis? Our latest whitepaper and supporting Slideshare explains how your brand can prevent, prepare, respond and recover.
Four principles of social media crisis management
A social media crisis has the potential to consume your brand, damage its reputation and completely disengage large parts of your audience. Using these four principles, you can minimise the risk of one occurring, and manage the problem if it does.
Is this the ‘moment’ when Twitter halts its share price slide?
Twitter has unveiled its latest initiative to attract new audiences, appeal to advertisers and appease Wall Street, but is ‘Moments’ going to help Twitter achieve its lofty ambitions.
Instagram opens its ad platform as it sets a course to become the king of mobile
Instagram has finally opened up its advertising platform, allowing practically any brand to start sponsoring content on the photo sharing social network. So, the obvious question; should you?
The rise of autoplay video, and how marketers can make it work
Twitter is following the lead of Facebook by rolling out autoplay video and changes to its video ads. It is justifying the change with some very impressive stats, but do those numbers tell the full story?
Facebook introduces ‘Buy’ button for Shopify merchants
Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook. As other social networks introduce similar initiatives, what does this mean for brands?
What's the catch with Facebook’s Instant Articles initiative?
Facebook is taking steps to make social referring much easier for its users, but is it asking brands and publishers to give up control of their content?