Is this the ‘moment’ when Twitter halts its share price slide?
Twitter has unveiled its latest initiative to attract new audiences, appeal to advertisers and appease Wall Street, but is ‘Moments’ going to help Twitter achieve its lofty ambitions.
Instagram opens its ad platform as it sets a course to become the king of mobile
Instagram has finally opened up its advertising platform, allowing practically any brand to start sponsoring content on the photo sharing social network. So, the obvious question; should you?
The rise of autoplay video, and how marketers can make it work
Twitter is following the lead of Facebook by rolling out autoplay video and changes to its video ads. It is justifying the change with some very impressive stats, but do those numbers tell the full story?
Facebook introduces ‘Buy’ button for Shopify merchants
Facebook is integrating a ‘buy’ button into ads for Shopify merchants, allowing users to purchase goods without leaving Facebook. As other social networks introduce similar initiatives, what does this mean for brands?
What's the catch with Facebook’s Instant Articles initiative?
Facebook is taking steps to make social referring much easier for its users, but is it asking brands and publishers to give up control of their content?
Facebook rolls out feature to alert users to nearby events
Facebook has quietly launched a feature that will notify users when an event is taking place near them – if they like the page that is hosting the event.
Social as an acquisition channel: How to drive revenue from social media advertising.
How can brands drive a return on investment from social media advertising? We apply the lessons from one client case study to show how Facebook ads can make a significant difference to your bottom line.
Facebook to make it easier to advertise to key influencers
Facebook has patented an algorithm that makes it easier to identify influential people on a topic or story, potentially opening up opportunities for brands to specifically target key users.