Facebook rolls out feature to alert users to nearby events
Facebook has quietly launched a feature that will notify users when an event is taking place near them – if they like the page that is hosting the event.
Social as an acquisition channel: How to drive revenue from social media advertising.
How can brands drive a return on investment from social media advertising? We apply the lessons from one client case study to show how Facebook ads can make a significant difference to your bottom line.
Facebook to make it easier to advertise to key influencers
Facebook has patented an algorithm that makes it easier to identify influential people on a topic or story, potentially opening up opportunities for brands to specifically target key users.
Facebook promising changes to put users in control
Facebook has announced a series of changes that will make it easier for users to avoid branded content and commercial posts, with users being given the ability to decide what content they want to see more of.
The five big changes coming to Twitter
Twitter is making bold moves to appease its investors, with a series of new features being rolled out in the coming months to make the social network more attractive to new users. We take a look at the changes.
DHL F1 blunder highlights pitfalls of reactive social media posts
DHL has become the latest brand to draw ire from Facebook users with a current events post, after posting photos of Formula One driver Jules Bianchi.
Twitter chief hints at algorithm powered feed
Twitter could move to a Facebook-style algorithm powered feed in the future, according to the company’s financial chief Anthony Noto.
Are Facebook Premium Video Ads worth it?
Facebook Premium Video Ads have come to the UK, but what is the new format and is it worth your while?