Greggs shows how humour is a great tool for managing a social media crisis
Bakery chain Greggs found itself at the centre of a social media crisis but its response was perfect.
The social World Cup: Which brands got it right and who got it wrong?
The World Cup in Brazil broke all records on social media. There was more discussion, more tweets, more comments, videos and shares than any other event in history. But how did the brands fair? Which brands hit the mark, and who got things terribly wrong?
Financial brands & the fear of social media
Financial brands are crippled with fear over social media and they’re missing out on critical opportunities as a result, argues Stickyeyes’ senior insights consultant Sally Charnley.
How design increases social sharing
Recent changes to marketing strategy have led brands to the realisation that producing brilliant content can have added benefits though social sharing.
Fool me once: Seven internet hoaxes from April Fools’ Day
April Fools’ Day usually brings out the best, and sometimes the worst, in creative marketers and PR agencies around the world. To celebrate their efforts, we take a look at seven stories that grabbed the web’s attention in previous years.
Making your own luck: The big issue at DMX Dublin
As we celebrated the 25th birthday of the World Wide Web, the talk at DMX Dublin was about ‘getting lucky’ – with your content, that is.
Stickyeyes presents at DMX Dublin
Creative communications director Heather Healy will present a social media crisis handling masterclass this week at DMX Dublin 2014.
London tube strike shows the good and the bad of TFL's social channels
As the London Underground system was brought to a shuddering halt by industrial action, Transport for London, and Londoners, took to social media. How did TFL handle the crisis, and what lessons can it teach us?