How design increases social sharing
Recent changes to marketing strategy have led brands to the realisation that producing brilliant content can have added benefits though social sharing.
Fool me once: Seven internet hoaxes from April Fools’ Day
April Fools’ Day usually brings out the best, and sometimes the worst, in creative marketers and PR agencies around the world. To celebrate their efforts, we take a look at seven stories that grabbed the web’s attention in previous years.
Making your own luck: The big issue at DMX Dublin
As we celebrated the 25th birthday of the World Wide Web, the talk at DMX Dublin was about ‘getting lucky’ – with your content, that is.
Stickyeyes presents at DMX Dublin
Creative communications director Heather Healy will present a social media crisis handling masterclass this week at DMX Dublin 2014.
London tube strike shows the good and the bad of TFL's social channels
As the London Underground system was brought to a shuddering halt by industrial action, Transport for London, and Londoners, took to social media. How did TFL handle the crisis, and what lessons can it teach us?
How Facebook's meme cull affects your social strategy
Facebook is on the warpath. The world’s biggest social network is fed up of flooding people’s streams with low quality content and pictures of cats – and it’s taking a stand. Michael Hewitt, content marketing manager at Stickyeyes, looks at what it means for brands.
How to prevent a social media crisis
Last month our Creative Communications Director Heather Healy took to the stage at Jump London. Here is the exclusive video footage.
10 Social Media Crises: The Good, bad & ugly
Just how do brands manage a social media crisis? How do you prevent a seemingly innocuous incident snowballing into a PR nightmare, and how do you win back the trust of your community? Heather Healy presented her advice at iStrategy and Jump London.