A closer look at Google’s Ad Clampdown
As Google looks to clear up YouTube’s image after yet another brand reputation crisis, it has introduced new rules to the way in which content creators can monetize their videos and channels.
Unpicking Google’s Voice Search Guidelines
Google released its latest guidelines for voice search just before the Christmas break and there is plenty for digital marketers to get their heads around.
Google extends search snippets and updates Knowledge Panel
Google has announced that search snippets are getting longer, with snippets now growing to as much as 230 characters, depending on the search query.
Google clamps down on "fake" AMP pages
Google will start penalising websites that use Accelerated Mobile Pages (AMP) as teaser pages, where only a small portion of the content is served to users via an AMP page. We look at just what that means for mobile search results.
Salesforce and Google join forces to create big data opportunities for marketers
Google and Salesforce have agreed a new partnership, which could take marketers a step closer to achieving that grand ambition of a ‘single customer view’. Digital Minute tries to unpick what this new partnership means.
The Facebook feed experiment that has brands worried
Facebook is trialling a new version of its news feed, and it has got brands and publishers worried about their traffic from the social network.
Context cards brings big opportunities for brands on Snapchat
Snapchat is rolling out its latest feature, context cards, as it looks to increase its ecommerce functionality and broaden its appeal to advertisers.
YouTube promises advertisers better targeting
YouTube has announced a number of new features as it attempts to attract advertisers to the platform – and to overcome a difficult period for its advertising services.