What you'll be doing:

  • Taking ownership & development of the CRM database - Hubspot
    • Utilising analytics and insights to shape the CRM strategy with particular focus on what content is proving the best engagement and actions amongst the target audience.
    • Drive the customer communication strategy by turning data analysis into actionable insights to inform content automation strategies.
    • Planning and developing innovative and targeted nurturing campaigns that drive sales opportunities within our contact base.
    • Re-activation of lapsed contacts through segmented contact campaigns.
    • Effective use of customer segmentation and dynamic content
    • Creation and implementation of customer lifecycle strategies
  • Work with the Marketing team to produce the most engaging content relevant to the target audiences
  • Report on CRM campaigns performance for both strategic and operational use
  • Champion CRM related best practices
  • Act as the primary contact point / conduit between the Marketing team and the Demand Generation team to understand the insights that will inform campaign targets
  • Plan, build and execute campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
  • Develop and maintain strong relationships with internal operational deployment teams to ensure campaign deliverables are met
  • Regularly measure and report to the leadership team on the performance metrics of campaigns and drive continuous improvement
  • Ensure consistent brand communications throughout all internal and external activity
  • Working alongside our Content Marketing Manager to co-ordinate a programme of intelligence reports including liaison with in-house insights, design and sales teams as well as external printers
  • Any other duties as deemed fit by the business

What you'll need:

  • Experience of working with marketing automation and campaign management tools (Hubspot experience would be great), including analytics and segmentation
  • Demonstrable depth of data analytics experience
  • Knowledge of customer contact strategies including segmentation and dynamic content
  • Experience of building and delivering data campaigns and delivering testing strategies
  • Good communication skills - able to present analysis at all levels of the business and to non-specialists
  • Quality control of data / analysis outputs
  • Strong background of effective email marketing
  • Highly organised with the ability to manage multiple projects and stakeholders
  • Experience of working with marketing automation and campaign management tools, including analytics and segmentation
  • A ‘roll up your sleeves’, hands-on self-starter with the capacity to work in what is a fast-paced, dynamic environment
  • Exceptional analytical skills needed to support analysis requests and transform data into actionable insight
  • Capable of prioritising effectively and working in a fast-paced deadline driven environment
  • A motivated team player and creative problem solver with a passion for delivering results