Marketing Executive (Email), Leeds

This is an exciting new role within the business for an Email Marketing Campaign Executive to support the demand generation team in the delivery of client consultancy projects.

What you’ll be doing:

• Working with the Demand Generation Manager on the delivery of client eCRM and email campaigns
• Supporting the campaign team with defining client objectives and working with external and internal teams to deliver on these objectives
• Helping create campaign solutions for lead generation & liaising with external suppliers with the procurement of leads generation services
• Technical planning & management of sales & marketing automation processes & solutions including:
• Developing innovative and targeted nurturing campaigns that drive leads and sales opportunities
• Developing strategies that ensure that sales and marketing automation solutions integrate & communicate with each other
• Manage all aspects of client lead generation & campaign schedules
• Planning & deploying lead management life cycle processes
• Implement lead scoring practices to enable higher conversions of quality leads
• Carrying out A/B testing on automated marketing campaigns to maximise results
• Segmenting audiences and optimising campaigns to increase effectiveness
• Work on data segmentation to help create targeted email templates across the customer lifecycle
• Utilising analytics and insights to shape eCRM strategies
• Prepare and deliver weekly client reports based on campaign performance
• Support with the management of client CRM databases
• Manage all aspects of the marketing platform including landing pages, development and testing, optimisation and database management
• Supporting with the execution of campaigns and ensure proper setup of landing pages, all campaign assets, tracking and measurement of results
• Any other duties as deemed fit by the business

What you’ll need:

• Experience of working with an Email Service Provider (ESP) or marketing automation platform such as Marketo, Pardot or Hubspot
• Demonstrable depth of data analytics experience
• Experience of building and delivering data campaigns and delivering testing strategies
• Good communication skills - able to present analysis at all levels of the business and to non-specialists
• Quality control of data / analysis outputs
• Highly organised with the ability to manage multiple projects and stakeholders
• A ‘roll up your sleeves’, hands-on self-starter with the capacity to work in what is a fast-paced, dynamic environment
• Exceptional analytical skills needed to support analysis requests and transform data into actionable insight
• Capable of prioritising effectively and working in a fast-paced deadline driven environment
• A motivated team player and creative problem solver with a passion for delivering result