Showing:(21 - 30) of 84 Posts.
Content Marketing

Five questions you need to ask to improve your CRM and marketing automation strategy

Just how do you make sure that your eCRM and marketing automation strategy is delivering the insight, the intelligence and the sales leads that you need?

Stickyeyes' CRM manager Jasmine Kendal takes you through the five key questions that you need to ask to make sure that your eCRM strategy is delivering the content that your audiences crave, as well as the leads and opportunities that your sales team demand.

Jun 21st 2019

by Jasmine Kendal

Content Marketing

How to come up with great content ideas for “boring” industries

Boring industries don't have to mean boring content.

May 24th 2019

by Michael Hewitt

Content Marketing

Is your brand messaging getting through in another language?

Brands spend huge resources perfecting their brand image and proposition but all too often, if gets lost in translation. 

Apr 24th 2019

by annechristine

Content Marketing

AI text generators are coming – but it’s no reason for content marketers to panic

Artificial intelligence is coming to the world of content. But it’s not something that content creators need to fear – it can actually help them to become better marketers.

Feb 28th 2019

by Steve Clarkson

Content Marketing

What should be in your content plan in 2019

2018 was a big year for content marketing strategy but, after a series of changing trends from Google and consumers, what should your content strategy look like in 2019? 

Feb 1st 2019

by Vincent Krasauskas

Content Marketing

Four key tools for analysing your content performance

Putting your company's content under the microscope and discovering how it’s performing against your KPIs is crucial. Here are the top tools to use.

Oct 23rd 2018

by Stickyeyes

Content Marketing

How Google plans to “join up” the content search journey

Google used its 20th birthday celebration to unveil a number of new features – with a big focus on the user search journey and the content that they consume.

Oct 2nd 2018

by Michael Hewitt

Content Marketing

How to create Complete Content that's perfect for Google's E-A-T algorithm update

How will Google's recent EAT update change the way in which marketers approach their content strategy? The greater focus on expertise, authority and trust means that brands need to take a much bigger picture approach to how they communicate online. 

Aug 30th 2018

by Stickyeyes