Taking a closer look at Google’s voice search result guidelines
Google has given some insight into how it will be assessing the suitability of an answer for a voice search query. But what are its army of “search quality raters” looking for, and what can we take from the new guidelines?
How to set killer KPIs for your digital content strategy
You've poured your heart, soul and probably a good deal of resource into your content marketing strategy, but just how are you sure that your efforts are paying off? Sophie Hazan looks at just how you should be measuring your return from content.
Making sense of the hero, hub and hygiene content marketing model
You’ve probably read and heard a lot in content marketing about ‘heroes, hubs and hygiene’. But how do you actually make sense of all of it?
Taking a closer look at YouTube’s attempts to woo big brands
YouTube is on the charm offensive to brands, releasing a host of new ad features and tools that it hopes will win over (and win back) major advertisers.
Why Facebook’s video ambitions are a big deal for brand advertisers
Facebook has been investing heavily in video content, believing that it holds the key to help advertisers get their message to hard-to-reach audiences. James Pierechod explains how.
Getting it right with B2B and B2C email campaigns
B2B and B2C email marketing present their own list of challenges, and require their own unique approaches if you are to get the right results. Our Digital Consultant Emma Dixon shares her key tips.
How social media algorithms are restricting brand content distribution, and six ways to overcome them
The reach of your content on social media is falling, and search engines are now answering the same questions that you used to answer. We look at why that is, and what you can do to overcome the algorithms that are hiding your content form your audiences.
Defining the perfect B2B content strategy
How do you make sure that you make your investment in content marketing pay off in the B2B sector? We look at how to make your content work as hard as possible.