E-Book: How Google is forcing brands to reassess their entire business model
Jonny Artis discusses how Google's approach to search is fundamentally changing the way in which brands position themselves, their service and their product.
Google Penguin algorithm overhaul due imminently
A ‘complete rewrite’ of Google’s Penguin algorithm could be rolled out within the week, according to the company’s Webmaster Trends Analyst and Search Quality Engineer, Gary Illyes.
ICYMI in September: Big changes in social media, Google developments & Apple’s keynote
There were some big changes in social media this September, with Facebook, Twitter and Instagram all making the news this month. In case you missed them, here are the big stories from the past month in digital.
Six talking points from Apple’s big launch
Apple took to the stage to lift the curtain on its new devices for 2014, but did the event – and more importantly, the devices, deliver?
Google pulls plug on Authorship for search results
Google has confirmed that it is ending all authorship functionality from its search results, claiming that it experienced “no significant difference in click behaviour” during the experiment. But is this the end for AuthorRank?
How sports owners need to adapt to the growth of social media
The Premier League has declared war on Vine updates. It’s a futile battle that demonstrates how sports owners are continuing to fight against social media, rather than adapting to it.
Siri-ously helpful technology?
Despite Siri, Apple’s attempt at the digital personal assistant, being released with huge fanfare back in 2011, use of voice command personal assistants remains limited. However, are those who aren't using the software missing a trick?
Why aren’t retail brands replicating their in-store experience online?
Brand experience is a real strength of the High Street, yet too many retailers are failing to replicate that strength online. It’s something that frustrates Stickyeyes’ Creative Director, Chris Lines.